SEEING & DECODING CRISIS SHOPPING AND CONSUMPTION BEHAVIOR DURING COVID-19

NAILBITER partnered with Reckitt-Benckiser and the Category Management Association to track 1000+ shoppers from March 15 to April 21 and observe their behavior as they shop in-store and online, as well as consume in-home. Below are the 5 reports in reverse chronological order:

#6: COVID-19 Fall Wave Results CLC #5: "New Normal" Shopper and Consumer Behavior Revealed #4: Emerging Trends into the New Normal #3: eCommerce CPG Surge #2: At-Home Inventory and Consumption Behavior #1: In-Store Behavior and Stocking Levels

For more information, contact your NAILBITER team or email info@nail-biter.com

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