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Join NAILBITER at the Final Events of 2019!

October 17, 2019

As the calendar year begins to wrap up, the final conferences and events for the year are right around the corner. The NAILBITER Team is excited to be attending and speaking at several conferences to round out the year. Below is a calendar of events where the NAILBITER Team will be in attendance as well as any presentations we will be giving.

NAILBITER is a Global Quantitative Videometrics Platform that unlocks behavioral, observational insights at scale. Through hundreds of videos of real transactions, usage occasions, and shopping trips, NAILBITER is able to observe and decode key behaviors and their drivers to bring new and powerful insights to answer your biggest business questions.

To learn more, visit us at any of the events below or email info@nail-biter.com.

List of Final Events of 2019!

In-Store Video Tells the Full Story of Super Bowl Shopping

February 4, 2019

With the Super Bowl over, the conversation now switches to the commercials. But, what if I told you that by focusing on just the commercials, you’re missing a big piece of the Super Bowl marketing blitz? For the weeks leading up to the big event, shoppers have been engaging with in-store marketing and displays by

With the Super Bowl over, the conversation now switches to the commercials. But, what if I told you that by focusing on just the commercials, you’re missing a big piece of the Super Bowl marketing blitz?

For the weeks leading up to the big event, shoppers have been engaging with in-store marketing and displays by the same brands that paid for ad spots during the game. At the end of the day, the products that consumers put in their cart and purchase are what matters most, and their behavior in-store helps uncover which brands won over shoppers in-store before the Super Bowl.

Leveraging our Videometrics approach, NAILBITER captured real shopper transactions in-store across a variety of categories to begin to uncover who won and who lost the Super Bowl. Which categories made best use of displays before the game? What brands were able to convert shoppers? Who missed out on a big opportunity? We used videos of real shopper behaviors and decisions to begin to unravel those questions.

October update from CEO Amishi Takalkar

October 15, 2018

I am pleased to announce several exciting developments: – Tracy Needham, industry veteran in Tech, has joined NAILBITER as VP of Research – Rolled out a major upgrade to our Marketing Effectiveness product and very excited for the tremendous client response, especially on Advertising and Display Videometrics – Successful integration of Voice to the NAILBITER Omnichannel...

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October 15, 2018 - Posted by: admin - In category: Blog, News - No responses

I am pleased to announce several exciting developments:

– Tracy Needham, industry veteran in Tech, has joined NAILBITER as VP of Research

– Rolled out a major upgrade to our Marketing Effectiveness product and very excited for the tremendous client response, especially on Advertising and Display Videometrics

– Successful integration of Voice to the NAILBITER Omnichannel Shopper Journey Videometrics Platform

New Video Metric Norms for Packaging

October 5, 2018

Thrilled to report that we just completed an update to the NAILBITER norms database! This is our repository of (in-store) video based shopper metrics across 800+ CPG brands 4 teasers related to packaging: 1 in 4 shoppers across all (CPG) brands are influenced by packaging in their purchase decision, on a typical shopping trip Less...

October 5, 2018 - Posted by: Amit Dhand - In category: Blog, News - No responses

Thrilled to report that we just completed an update to the NAILBITER norms database! This is our repository of (in-store) video based shopper metrics across 800+ CPG brands

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