
70% Of CPG Decisions Are Made In-Store.
NAILBITER Videometrics Capture Real Decisions and Uncover Hidden Barriers to Product and Marketing Success.




NAILBITER is a patent-pending technology platform that allows marketers to connect with millions of smartphone users to understand how consumers make product purchase and usage decisions.
NAILBITER can access millions of smartphone users across the US. Consumers download an app that allows them to make videos and take surveys.
In-store videos capture purchase decisions at shelf. At-home videos show product prep and usage.
Proprietary software and analytics platforms code the videos to reveal hidden insights.
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